Anouk Kruithof
Business Explosion

Business Explosion came about in the context of “Playing borders, this contemporary state of mind” a fictional photo essay in which Anouk Kruithof investigates the contemporary mind by mirroring it to a world in which a pure emotional state-of-being reigns.
This essay is a report of a project that was carried out in 2008-2009 in an empty office building in Rotterdam. The materials and objects that the artist found there, were used for installations and performances and were reborn in this way. A dead space became a place of action and creativity. Unformed and chaotic, but also loaded with new potential.
Business Explosion is one of the photographs in which this process of transformation is shown.

Other works from this artist: